Apr 3, 2018
In episode 108, Kestrel welcomes two key players at G-Star RAW to the show - Adriana Galijasevic, their Denim and Sustainability Expert, as well as Frouke Bruinsma, corporate responsibility director at G-Star RAW. A condition for doing business at G-Star RAW today, sustainability has been formally built into the company's framework since 2006.
In this episode, Kestrel asks Adriana + Frouke to share their personal experience with sustainability, as well as the background story G-Star RAW has connected to sustainability. In 2012, G-Star RAW took their sustainable capsule and decided to expand that concept and apply it to their entire line. Since then, sustainability has been a condition for doing business and it's a constant work in progress.
Adriana + Frouke also share a very in-depth and detailed account of the layers of sustainability + circularity that were integrated into the design and manufacturing process behind The Most Sustainable Jeans Ever. As Adriana explains, The Most Sustainable Jeans Ever are a culmination of all of the sustainability work G-Star RAW has been doing formally since 2006; the team developed this project using a holistic approach, and a sustainable lens on every step of the process.
The denim fabric used in this project was certified Gold level by Cradle to Cradle, and one of the most powerful elements of this collection is that G-Star RAW has created open-source access to their sustainable denim fabric-development processes through C2C's Fashion Positive Materials Collection.
The below thoughts, ideas + organizations were brought up in this chat:
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