Apr 18, 2018
In episode 110, Kestrel welcomes Rafik Riad, the founder of the Buy Good Feel Good Expo, to the show. Canada's only show bringing together socially- and environmentally-driven businesses, Buy Good Feel Good aspires to make ethical consumption the norm, inspiring all businesses to operate for the common good.
"Social enterprises so
far are not playing the role they can play towards eradicating
poverty, promoting social justice and advancing environmental
stewardship. "
-Rafik Riad, founder of the Buy Good Feel Good Expo
In this episode, Rafik shares a powerful story about how he got the opportunity to spend time in the garbage collector's community in Cairo, Egypt as a child. The impact this experience had on Rafik opened his eyes to social justice from an early age, and still influences the work he does today.
With the slogan of "businesses that change the world", Rafik and his team are working to build the Buy Good Feel Good Expo into a space to truly help young socially conscious brands get access to brands and shoppers that are looking for them. Rafik gives us an understanding of what the Expo is really like, and some of the stories behind the brands and products that will be showcased there this year.
The below thoughts, ideas + organizations were brought up in this chat:
- Cairo's Garbage Collector's Community
- African Bronze Honey Company (company working with 10K beekeepers in Zambiam featured at the Expo)
- Roota (organization that works with the garbage collectors in Cairo, featured at the Expo)
- Mata Traders (Fair Trade dress company featured at the Expo)
- Tenfed (every item = ten meals, featured a the Expo)
- Buy Good Feel Good Expo 2018: May 11th-13th in Toronto
Sponsor:
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