May 29, 2018
In episode 116, Kestrel welcomes Mara Hoffman back to the show, for an update on where the company is - when it comes to sustainability - almost 2 years later. The first time Mara came to the show (in episode 18), the company was just beginning to shift Mara Hoffman over toward a more sustainable direction. In this chat, we get a chance to understand the evolution of the company over the last couple years, in their efforts to tackle their supply chain and fabrications, with a sustainability lens.
In this episode, Mara shares her thoughts on how far her company has come since they decided to move toward a more sustainable direction. Additionally, Mara shares some of the challenges they encounter regularly since the adjustments, from changing timelines to factor in the timing necessary for fabric development, and navigating the world of certifications.
As a smaller company, Mara shares that while often, it can be challenging to not have a large amount of capital at your fingertips, she's grateful to have the freedom to make changes faster, by being independently run. For the company, they've found unique ways of getting more creative with money to make things work for them.
Also, a key element for Mara is always working on their fit. She believes fit is an important aspect of becoming more sustainable, because it plays largely into the wearability + longevity of their garments.
The below thoughts, ideas + organizations were brought up in this chat:
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