Nov 6, 2017
In episode 87, Kestrel welcomes Eric Korman, the CEO and Founder of PHLUR, an Austin-based startup that is the first all-digital fragrance company.
With PHLUR, customers get an immersive online experience where they can view images, playlists and horoscope-like descriptions to choose their fragrance style without actually having to smell it first. Apparently, it's scientifically proven that humans smell first with their eyes.
Eric shares insight into the psychology of scent, and how these concepts drove his framework for building his company.
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Join me on Sunday, November 19th for the international premiere of the RiverBlue documentary. In collaboration with Remake, GlobeIn, Coyuchi, Fashion Revolution and Wildlife Works, the event will take place at the Roxie Theater. Following the screening, I'll be moderating a brief Q&A with industry experts from Remake, GlobeIn and Coyuchi.