Nov 22, 2017
In episode 89, Kestrel welcomes Christina Stembel, the founder
of Farmgirl Flowers, to the show. An online floral shop that is
dedicated to creating good jobs, Farmgirl Flowers is also focused on maintaining a
sustainable supply chain, and minimizing waste in the floral
industry.
"INSTEAD OF HAVING 40-60% WASTE OF FLOWERS, WE HAVE LESS THAN 1%
WASTE." -CHRISTINA, FOUNDER OF FARMGIRL FLOWERS
Throughout this episode, Kestrel and Christina chat about the complicated supply chain behind the floral industry, and the impact it has on farmers, and the environment - especially when it comes to waste.
The below thoughts, ideas + organizations were brought up in this chat:
- 40% of cut flowers are thrown away in the U.S. because the shops can't sell them before they die.
- Flower shops must up-charge their bouquets in order to compensate for the flowers that are expected to be wasted.
- Ritual Roasters, first place Christina sourced burlap coffee bags from for their flower wraps.
- Christina took inspiration from In-N-Out Burger, because they were doing one thing really well; when she launched Farmgirl Flowers, the "less is more" trend hadn't taken off yet.
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This week's Conscious Chatter episode is brought to you by: Soluna Collective, an eco and ethical design company that makes products for your home. As a company, they respect the environment and the people living in it.
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