Apr 1, 2020
In episode 193, Kestrel welcomes James Bartle, the Founding CEO of Outland Denim, to the show. Outland crafts premium denim jeans designed to bring the worlds of their seamstresses and their customers closer together. They made history as the first-ever denim brand to win the Thomson Reuters Stop Slavery Award in 2020.
On this week’s show, James shares more on how he went from being a freestyle motorbike rider to building a denim brand, after learning more deeply about the realities of human trafficking.
James also shares that with Outland Denim’s model, their seamstresses are trained on all the intricacies to construct a beautiful pair of jeans, so in their manufacturing, their employees actually sew entire garments. Typically in factories, sewers only sew one component of the garment repeatedly.
As James says, “I guess the reason that we don’t see that as a viable or sustainable option is that it really does trap her into a much smaller variety of opportunities for her to be able to progress in her career and work life.”
The below thoughts, ideas + organizations were brought up in this chat:
“I think one of the keys in the success that we’ve been able to have on a social level is that we recognize that we can’t make the change for them — we just need to give them the tools for them to make the changes in their lives themselves.”
“You know — often a brand will have a sustainable collection or a sustainable line — you know, to me that just says you’re not a sustainable brand.”
"Sustainable brand Outland Denim feels the Markle effect with a 948% increase in traffic", article on Harper’s Bazaar, October 2018
Outland was able to employ 46 new seamstresses as a result of Meghan Markle wearing their product
Outland Denim’s equity crowdfunding LIVE webinar on April 2nd, 2020 at 9am PST // register here >